Celebrate Chicago's Irish Spirit: From the Green River to Beverly's Irish Soul

As March approaches, Chicago prepares for its most vibrant celebration of Irish heritage - a tradition that transforms our city with emerald hues and cultural pride. While the downtown river dyeing captures international attention, true Chicagoans know that the heart of Irish Chicago beats strongest in neighborhoods like Beverly.

Chicago Goes Green: A City-Wide Celebration

Since 1962, Chicago has celebrated St. Patrick's Day by dyeing the Chicago River a brilliant shade of emerald green. What began as an accidental discovery by plumbers using green dye to trace pollution has evolved into one of the city's most iconic traditions. This year, on Saturday, March 15th, thousands will gather along the riverfront as the water transforms before their eyes - a spectacle lasting about five hours but photographed millions of times.

Downtown, the official St. Patrick's Day Parade will wind its way through Grant Park with floats, dancers, and music. But for those looking to experience authentic Irish Chicago, the journey continues south to Beverly.

Beverly: The Heart of Irish Chicago

Beverly stands as Chicago's Irish soul - a neighborhood where shamrocks aren't just March decorations but year-round symbols of heritage and community. With one of the highest concentrations of Irish-American residents in Chicago, Beverly's tree-lined streets and historic homes carry stories of generations who brought their traditions across the Atlantic.

The neighborhood's Irish identity shines brightest during the South Side Irish Parade, which takes place on Sunday, March 16th along Western Avenue. What began as a small neighborhood procession in 1979 has grown into the largest community-based St. Patrick's Day parade outside of Dublin, drawing over 200,000 spectators annually.

Wear Your Beverly Pride

Our Beverly Collection celebrates this unique Chicago neighborhood with designs that honor its Irish heritage and community spirit. The shamrock and heart symbols featured on each piece represent the perfect blend of pride and belonging that defines Beverly.

From classic hoodies in neutral tones perfect for Chicago's unpredictable March weather to vibrant green tees that capture the spirit of the season, our Beverly Collection lets you carry a piece of this historic neighborhood wherever you go.

Family Tradition

What makes our Beverly Collection special is how it connects generations. As shown in our newest styles, parents and children alike can showcase their Beverly pride together. The matching adult and kids' options make it perfect for families attending the South Side Irish Parade or gathering at local spots like Cork & Kerry or Horse Thief Hollow for post-parade celebrations.

Beyond March: Beverly's Year-Round Appeal

While St. Patrick's Day puts Beverly's Irish heritage in the spotlight, the neighborhood's charm extends throughout the year. From the Ridge Run on Memorial Day to summer concerts at the Beverly Arts Center, from fall walks along the scenic glacial ridge to holiday shopping along 95th and 103rd Streets, Beverly offers a distinctive Chicago experience in every season.

Our Beverly Collection was designed to capture this timeless appeal - streetwear that works as well for March parades as it does for summer strolls along Longwood Drive or autumn visits to the Dan Ryan Woods.

Shop the Beverly Collection

Whether you're a current Beverly resident, a former neighbor now living elsewhere, or simply someone who appreciates authentic Chicago neighborhoods, our Beverly Collection lets you wear your connection to this special community.

Visit our online store to explore the full collection of hoodies, t-shirts, and family styles - all designed to celebrate the neighborhood where Chicago's Irish spirit thrives year-round.