My hood. My hoodies.
Celebrate the heritage of your neighborhood
proud chicagoan.
Take pride in being from Chicago
Not for tourists.
Hometown apparel for Chicagoans
Chicago raised me.
My Chicago life story is epic
My hood. My hoodies.
Celebrate the heritage of your neighborhood
slept on urban college hoodie
proud chicagoan.
Take pride in being from Chicago
Not for tourists.
Hometown apparel for Chicagoans
Chicago raised me.
My Chicago life story is epic

The Collection

Browse for your favorite neighborhood items

Exclusives

29 products

Heritage Hoodies

16 products

Tees

24 products

Sweatshirts

11 products

Baby + Kids

23 products

Water Bottles + Mugs

9 products

Heritage Collection Bags

9 products

Collection Launch

Chicago Hoodies streetwear heritage collection launch

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Featured Products

Stay tuned for new exclusives!

Women's One-piece Swimsuit
  • $29.99
Women's White Lazy Genius Tank Top
  • $14.99
Lazy Genius Women's White Summer Shorts
  • $22.99
Lazy Genius Women's Black Summer Shorts
  • $22.99
Lazy Genius Green Leaf Unisex Cotton Tee
  • $24.99
Lazy Genius Pink Leaf 420 Unisex Cotton Tee
  • $24.99

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Testimonials

Check out our latest reviews!

Love my hoodies
Washed them and the quality is amazing

Tammi Croxen

Do The Damn Thang!!!!

Congratulations on your Business. Great quality garments and so creative and official. Grandest wishes of SUPREME SUCCESS. STAY BLESSED UP

HipHopsBiggestFan

Great quality

KingMac318
Refund policy
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Not for tourists

From the desk of our creator...

Heritage Collection

The vision for the Heritage Collection actually came to me in a dream! I hadn’t previously considered or aspired to create a clothing line. I cho...